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It's not a surprise how Black Friday and Cyber Monday have become such an appointed date in the whole world.

All data is unaudited and is subject to adjustment.

Mobile shopping has become an increasingly popular way for consumers to discover and buy products.

Last year, mobile purchases surpassed desktop on Black Friday, but fell just short on Cyber Monday.

This year, apparel led the pack with over 1.8 million items purchased, followed by accessories (watches, wallets, etc.) and housewares at around 917,300 and 531,700 respectively.

It seems Black Friday Cyber Monday was an especially big win for the fashion and apparel industry in 2017. What marketing tactics were the most valuable to you?

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The most awaited discount season of the year has come!

This year, we also looked at how different sources performed during Black Friday Cyber Monday.