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Mesh networking is probably not far off in the product offering.

To all the traditional thermostat manufacturers, Wake up!

Having a great product is not enough, the market wants some sizzle with that steak.

This means total dependence for all products and services from Nest.

The app and music-minded “Nester” is completely unaware of the pain to follow. My bet is once the infatuation wears off, the smart money is not going to tolerate being told how we buy our HVAC products and who can work on them.

Are we all really buying that it is that hard to set up a thermostat? Fadell’s motivation is a piece of the massively large and lucrative thermostat market ( who can blame him for that?

) and his concept is to make it an end-to-end channel, which means Nest to consumer.

Hint, ( he clams to have invented the internet, and is all about convenient, I mean, inconvenient truths).

Now for the Good, the Bad, and the Ugly: GOOD: Cost is the almighty force that drives a good, better, and best offering, whether in cars or televisions, or universities or hair salons, and economics will prevail in the selection of a thermostat — unless there is a greater tax or rebate incentive offered, or it becomes mandatory ( as in the government makes you, wonder which savvy investor will make billions off of little round thermostats if this happens) for a smart device to link energy information from each residence to the utilities for grid management.

Honeywell, Ecobee ( with it’s gorgeous color display), and the others have equal if not better thermostats but lack the style and marketing wizardry of Nest.

Is there any doubt that Nest pulled off the greatest product launch the HVAC industry has ever seen?

Well he captured our imagination with the coolest looking thermostat ever, he got the packaging right, he was spot on with marketing, he made energy saving thermostats (at least his) a status symbol but unlike the IPOD there are serious design concerns with the Nest.