Start Zoozoo dating

Zoozoo dating

"Like it did when it introduced its 3G services with its Superhero Zoo Zoos," he recalls.

Zoo Zoos Season I (2009) saw a series of 27 television spots talk about value-added services.

He further adds that the app has an edge over third party payment apps like Paytm and Mobikwik, owing to the availability of M-Pesa mobile wallet.

The wallet, he says, enables customers to deposit and withdraw cash through a nearby M-Pesa agent/outlet, send money to any bank or any mobile in the country, pay merchants for goods and services, and make utility bill payments.

The telecom major has brought back the Zoo Zoos, or rather, the Zumi Army, to push its My Vodafone App among mobile users in the country.

The TVC is supported by its presence on social media, as well as a series of on-ground activations communicating the app's various features and benefits.

"Hence, My Vodafone App was an ideal platform to bring back Zoo Zoos to help customers discover the world of Vodafone," notes Banerjee.

History of Zoo Zoos Launched in 2009 during the IPL season, Zoo Zoos have been typically used once a year to promote new products and offerings.

For him, the campaign will be not as strong as the earlier Zoo Zoo spots owing to the overuse of the popular characters.